Award-Winning Soup, Salad and Sandwiches TM

The Concept

At Zoup!, we offer a wide variety of daily soups, including recipes that are low fat, made with gluten-free ingredients, vegetarian, dairy free, and spicy — each served with a big hunk of freshly baked bread. Our menu also features a distinctive array of made-to-order salads, sandwiches and bowls. Customer top picks include our Lobster Bisque and Chicken Potpie soups, but you can find your own favorite by sampling our soups before you order. In fact, we encourage it!


Our Story

Zoup! started with two simple discoveries our founders made while building their first company, which made soup and spice mixes for restaurants. That original business gave the partners kitchen-door access to top chefs and managers at hundreds of restaurants. And, it gave them the chance to confirm what they suspected all along. First, that really good soup is hard to find. And, that soup has powerful intangible qualities that elicit feelings of comfort, warmth and well-being for many people.

  • 1997
    Inspired by their discoveries and passion for soup, the founders sold their original business, teamed up with a top chef and spent almost two years creating and evaluating recipes. After a painstaking trial-and-error process and hundreds of group tastings, they were ready to introduce their proprietary soups.
  • 1998
    The founders opened the first Zoup! restaurant in Southfield, Michigan (a Detroit suburb) and confirmed what they suspected all along -- that there was a strong demand for the kind of fresh and authentic soup that people love, but seldom have time to prepare.
  • 1999-
    2002
    The company continued to fine-tune its soup recipes and added made-to-order salads and sandwiches to the menu. It also opened five more Detroit-area locations.
  • 2003-
    2007
    Zoup!'s first franchise location opened in Ann Arbor, Michigan and the company began building a support team and cultural foundation for a growing franchise system. In 2007, Richard Simtob, respected franchise executive and entrepreneur, joined Zoup! to guide its continued franchise growth.
  • 2008-
    2018
    Through the hard work of its many committed franchise partners and team members, we continued to open restaurants in the United States and Ontario, Canada.
  • TODAY
    Fans can enjoy our soup, salad and sandwiches at Zoup! restaurants throughout the United States and Canada, and we continue to grow, bringing Zoup! to new markets.

Awards and Press

Our unique menu and "Everything Matters" philosophy has earned us loyalty from fans and recognition by media and industry leaders.   Zoup! consistently receives accolades from local and national organizations, including Bloomberg Businessweek, Fast Casual Magazine, FOX Business, INC magazine, HOUR Detroit Magazine and Nation's Restaurant News.


Click here to access our online press kit.
Awards